Well, perhaps in America it is the gods of commercialism and big religious business.
Just because you put a Holy Book in people’s hands (or on their iPods), it does not mean they will understand it. For instance, the United States, as the world’s most religious rich country, is saturated with Bibles—Americans buy more than twenty million new ones every year to add to the four that sit in the average American house. Yet the state of American biblical knowledge is abysmal. One Gallup survey found that fewer than half of Americans can name the first book of the Bible (Genesis), only a third know who delivered the Sermon on the Mount (Billy Graham is a popular answer), and a quarter do not know what is celebrated at Easter (the Resurrection, the foundational event of Christianity). Sixty percent cannot name half the Ten Commandments; 12 percent think Noah was married to Joan of Arc. George Gallup, a leading Evangelical as well as premier pollster, describes America as “a nation of biblical illiterates.” (268, emphasis is mine)
– taken from God is Back (2009) by John Micklethwait and Adrian Wooldridge
(Sidenote – you might be interested in the half dozen references to Mormonism scattered through the book.)